I am passionate about using design to improve people’s lives.

I design user-friendly experiences that simplify tasks. By bridging the gap between users and technology, I create impactful solutions that make a difference.

My Values

Fueled by a passion for both user experience and product design, I transitioned my career path to UX Design, a field that perfectly blends the four pillars of my life: creativity, knowledge, organisation, and connection.

Creativity

I creatively challenge assumptions to create truly user-inspired designs.

I thrive in environments that encourage exploration and experimentation. Through user research and rapid prototyping, I constantly push boundaries, ensuring my designs are not just visually engaging, but also solve genuine user needs.

Knowledge

I cultivate a culture of knowledge sharing.

By sharing experiences and insights, we create a continuous learning cycle. This collaborative approach fuels exceptional user experiences because every member brings their unique perspective to the table.

Organisation

I excel at translating complex user needs and data into clear and intuitive interfaces.

This allows for seamless communication with design teams and developers. The result? Functional interfaces that are intuitive, user-friendly, and ultimately lead to higher user satisfaction.

Connection

User connection is the driving force behind my design philosophy.

This goes beyond simply solving problems; it's about creating experiences that feel natural and engaging. By understanding user experiences I create innovative designs that are not just functional, but foster positive interactions.

Fueled by a passion for design and connection, I leverage my analytical skills cultivated in data engineering and consultancy to deliver solutions that address user needs and business goals.

My previous experience honed me with skills that are essential for UX work:

  • Communication & Information Architecture

    Leading cross-functional teams during my consulting experience fostered clear communication practices. I utilise these skills to ensure my UX designs are well-documented and effectively communicated to developers and stakeholders.

  • Analytical Thinking & User Needs

    Data analysis was a core part of my role as a data engineer, requiring a deep understanding of complex information. I now apply these analytical skills to user research, translating user data and qualitative findings into actionable design solutions.

  • Collaboration & Cross-Functional Environments

    My consulting experience equipped me with a collaborative spirit and the ability to navigate effectively within teams of diverse backgrounds. This is crucial for success in UX projects, which often involve collaboration with designers, developers, product managers, and other stakeholders.

'I will not reason and compare: my business is to create.'

William Blake